In a safety alert notice Monday, the CPSC said some lookalike Labubu dolls, which are available as plush keychains and figures, may pose a choking hazard and serious risk of death. Some of the toys are small enough for children to put into their mouths, blocking their airways.

China's Pop Mart , which has taken the world by storm with its ugly-cute Labubu doll, reported a nearly 400% first-half net profit on Tuesday on high demand for the toys and a shift towards higher-margin overseas markets.

The Consumer Product Safety Commission urged consumers to avoid buying fake Labubu dolls sold online and elsewhere as they may pose a "serious risk of choking and death to young children. The counterfeit dolls, sold as plush figures and plush keychains, have entered the market as demand for the PopMart Labubu's has skyrocketed in recent months.

An urgent safety warning has been issued over fake Labubu dolls, which pose a “serious risk of choking and death” for young kids.

China's Pop Mart , which has taken the world by storm with its smash hit, the ugly-cute Labubu doll, reported a 204.4% jump in first half revenue on Tuesday on high demand for the toys, and as it shifts towards higher-margin overseas markets.

First created in 2015 by the Hong Kong artist Kasing Lung, Labubus are fuzzy elf toys from the Chinese brand Pop Mart with keychain rings attached. After K-pop superstar Lisa started wearing them on her designer handbags in 2024, the toys became baubles displayed like precious gems on purses and backpacks worldwide.

The Consumer Product Safety Commission has a warning for consumers: do not buy fake Labubus. Knock-off Labubu dolls and keychains, also called Lafufus, can be a choking hazard, according to the CPSC. They may be small enough on their own to be swallowed or pieces may break off, the agency said.

LABUBU meme coin surged over 120x in 2025, riding the wave of hype around the viral Labubu doll. It’s part of a growing trend of community-driven tokens, launched alongside coins like VINE and LAUNCHCOIN. Despite no ties to toy maker Pop Mart, LABUBU gained traction thanks to strong fan support and cultural relevance, especially in Asia.

Golden State Warriors superstar Steph Curry hilariously was gifted a "Labubu" while in China for his Curry camp on Sunday.