Apple will ship around 243 million iPhone units this year versus 235 million shipments from Samsung, Counterpoint Research said. It will be the first time in 14 years that Apple will have shipped more smartphones than Samsung.

Following the launch of the iPhone 17, Apple is set to overtake Samsung phone shipments for the first time in 14 years, according to an analyst report.

Head over to Amazon to get the Samsung Galaxy S25 FE for just $534.99, down from its usual price of $709.99. That’s a discount of $175 and 25% off. And given that this is still a relatively new phone, that’s more than worth springing for this Black Friday shopping season.

After leading global smartphone sales for over a decade, Samsung is projected to lose the top spot to Apple this year.

Shipments of iPhones are expected to surge 10% in 2025 as Apple reclaims smartphone leadership from Samsung, fueled by strong iPhone 17 series reception.

Counterpoint Research predicts Apple will ship around 8 million more phones than Samsung in 2025.

Apple is forecast to reclaim the title of world’s largest smartphone maker from Samsung for the first time since 2011 thanks to the new iPhone rollout and a surge in device upgrades.

Apple may surpass Samsung as the biggest smartphone brand, as new reports show stronger growth driven by the iPhone 17 series.

The most obvious example of why first-party products are worth considering is the AirPods lineup, led by the latest AirPods Pro 3. These headphones offer way more features when connected to an Apple device than when connected to other devices.