Google is introducing a new feature which should help protect you from spam emails - which is increasingly important as phishing scams prove to be a serious threat. Shielded Email works in a similar way to Apple’s Hide My Email and will create a one-time dummy alias address each time they need to sign up for a website or a service.

The idea of email aliases for improved privacy is not new. Back in 2021, Apple introduced a similar feature called Hide My Email that allows iCloud+ subscribers to generate random burner email addresses. It can also be used to set up new ones in Safari, Mail, and Apple Pay wherever email addresses are required.