The retailer saw share gains in new shoppers across income levels mainly led by upper-income households, which make more than $100,000 in annual income, Walmart officials said during an earnings call on Tuesday. Walmart in a previous earnings call had also highlighted the rise in its higher income shoppers.

Walmart on Tuesday raised its annual sales and profit forecast for the third consecutive time, with people buying not just groceries but merchandise beyond essentials online and at stores, a sign that the retail giant may be gaining market share ahead of the holiday season.

Tariffs could raise prices on clothing, toys, furniture, appliances, footwear and travel goods, particularly items where China is a major supplier.

National Retail Federation CEO Matthew Shay described across-the-board tariffs as “a tax on American families.”

Below you’ll find a preview of some of the deals that Walmart will be offering next week thanks to the retailer's new Black Friday ad. Just remember, you can’t shop these discounts until Monday, November 25, and a Walmart Plus account will give you early access (it's well-timed that Walmart Plus is currently 50% off ).

Amazon's Black Friday and Cyber Monday events give customers 12 days of big savings. Here are seven deals that are already live.