Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

The VR dream is dead, but AR glasses may still force us to work two inches from our screens. We were never going to work in ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

An origami-inspired haptic ring for VR called OriRing weighs 18 grams and can push back with up to 6.5 N. It senses pressing ...

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

A loupe is a small optical magnifying device that surgeons, jewelers, watchmakers, and anyone working with the fine details of small items can use to magnify and provide close-up views. Loupes can be ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...