The coronavirus outbreak and social distancing rules have caused widespread stress and anxiety. In times of uncertainty and distress, many people find ASMR videos comforting. ASMR, which stands for ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

You’ve probably seen the term “ASMR” at least once on the Internet and maybe you already have a vague idea of what it is. Straight to the point: ASMR stands for “autonomous sensory meridian response,” ...

However, companies are not the only ones cashing out on the ASMR phenomenon – individuals can also profit off ASMR content. The woman behind Gentle Whispering ASMR, one of the ASMR channels with the ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...

Welcome to part two. In part one, we discussed the phenomenon of ASMR, an internet based trend of videos which relax those who experience the sensation known as Autonomous Meridian Sensory ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...