AI allows media companies to preserve celebrities not as people, but as emotionally optimized memories. And audiences may actually prefer this.

One of the members of ABBA, Björn Ulvaeus, is undertaking a new project: creating a musical with the assistance of artificial intelligence. At the age of 80, the artist says that AI isn’t the creative ...

With ABBA Voyage now taking bookings up to its fourth anniversary in May 2026, it’s fair to say that this groundbreaking digitally enhanced show has been a huge success. In fact, ABBA Voyage has ...

Who needs a song of the summer when we’ll always have Abba? Over 50 years after the Swedish pop group conquered Eurovision in 1974 with the white-flag-waving “Waterloo,” we couldn’t escape if we ...

ABBA‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in musical theater: ...

Abba just threw a three-year-anniversary party to mark their virtual show’s ongoing success, complete with an unexpected birthday present for their fans – the addition of four new songs to their hit ...

After keeping fans speculating for months – if not years! – ABBA Voyage finally unveiled new changes on Tuesday night, to commemorate its third anniversary. The unique concert experience first opened ...