Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...

Google on Thursday announced its rebranding of ad extensions to assets in the Google Ads user interface. The change will roll out during the next few weeks. Ad extensions like sitelinks and image ...

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.

Generating high-quality leads from Google Ads often comes down to one unexpected factor: speed. If potential customers have to jump through hoops to reach you, you’ll lose business fast. That’s why ...

Google announced new message assets requirements for Google Ads. These new requirements aim "to ensure a good user experience" and go into effect on October 30, 2025. Google wrote, "On October 30, ...

Automatically-Created Assets (ACA) for Responsive Search Ads (RSAs) rolled out in 8 languages. ACA generates headlines and descriptions using content from the advertiser's landing pages, existing ads, ...

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Google announced it has renamed the Google Ads extensions to "assets" plus it has released new workflows, tools and reports to "make it easy for you to deliver more engaging ads and provide you with ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels. According to a new paper, the absence of a widely accepted ...