Ready to upgrade your makeup routine with the cutest and most effective products and techniques? In this video, we dive deep into a carefully curated selection of adorable makeup products that not ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Benefit Cosmetics Benefit Cosmetics has cooked up a delightful new packaging range for ...

Stormi Webster has a calling in the beauty world. Kylie Jenner, 27, and her seven-year-old daughter shared their first-ever makeup tutorial together on TikTok, using — what else? — strictly Kylie ...

So what can we expect from 2025? We asked some of the coolest makeup artists around to share their predictions for the upcoming year. From “cherry girl” to a continued fascination with blush, here are ...

Elizabeth Potthast had the cutest and tiniest makeup artist working on her glam, and she made sure to capture the sweet moment. Her daughter Eleanor felt she needed some casual glam while they chilled ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Courtesy of ...

For many little girls, pretending to live a day in the life of mommy is just about as good as it gets. Of course, in their eyes, one of the best parts about being mommy is that you get to wear makeup.