Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Shares have struggled this year, despite solid momentum in the underlying business. Guidance for the year suggests a 14% year-over-year growth, with an adjusted EBITDA margin of 34%. The primary risks ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering. By Alex Weprin Senior Editor AMC Networks says that it is launching a ...

Tubi positioned itself as a platform purpose-built for streaming advertising during its presentation at the Interactive Advertising Bureau’s NewFronts on Tuesday. The Fox-owned ad-supported ...