Aggregate demand is an economic term that encompasses the total amount of goods and services consumers want at an established overall price level and within a given period of time. Supply chain ...

It has been more than 80 years since the beginning of the Keynesian revolution in economics with the publication of John Maynard Keynes’ The General Theory of Employment, Interest, and Money in 1936.

It's tough enough for a small business to survive in a down economy, to say nothing of achieving hoped-for growth by opening additional locations, expanding a product line or targeting new markets.