Apple released 'A Critter Carol,' an ad starring singing handmade animal puppets shot on the recently released iPhone 17 Pro.

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it ...

Apple's 2025 holiday ad “A Critter Carol” skips genAI entirely — using handcrafted puppets and an iPhone 17 Pro to deliver old school festive charm and craftsmanship.

Apple has promoted the vapor chamber of the A19 Pro in the iPhone 17 Pro in a new ad involving a runner supercharged by a ...

While companies like Coca-Cola turned to generative AI to create “ visually jarring ” holiday ads this year, Apple continues ...

"A Critter Carol," created by TBWA\Media Arts Lab and directed by Mark Molloy, celebrates friends, creativity, and ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

Apple celebrated Thanksgiving by unveiling its annual holiday advertisement "Heartstrings" on Thursday—a two-minute commercial that highlights the AirPods Pro 2's new hearing health features and ...

While platforms like Netflix and Amazon are reporting higher engagement rates with pause ads compared to traditional video commercials, Apple remains the outlier.

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...