Apple is launching a new ad campaign focused on turning well-meaning fitness resolutions into lasting habits, and the Apple Watch is front and center. The series, titled “Quit Quitting” started ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

US tech giant Apple must withdraw advertisements in Germany that claim its smartwatches are "carbon neutral" after a court ruled on Tuesday that the company's claims are misleading. The Frankfurt ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...