For every Audi enthusiast asking themselves when the advanced lighting systems available in Europe will finally come to America the answer has arrived: later this year. On Thursday, Audi announced its ...

The 2027 Audi Q9 uses Digital Matrix LED tech to cast animated turn signals onto the road. Here's how it works and why it ...

For those of you old enough to remember, the Audi R8 was the first production car to feature LED headlights. Back then, automotive LED lighting technology was in its infancy: the R8 was at the dawn of ...

Thanks to our archaic automotive lighting rules, American drivers have been denied much of the nifty lighting technology that Europeans enjoy. But a 2022 rule change has opened the door to matrix LED ...

For years, consumers around the globe have benefited from adaptive headlights while U.S. customers have been left behind. Slowly but surely, automakers are finding a way to bring this incredible ...

While it won’t compete for the Oscars anytime soon against the famous digital animation studio from Disney, the Ingolstadt-based automaker is making do on its promises to always look further away for ...

Audi revealed the third-generation Q7 and SQ7, and the headline numbers are hard to ignore. The SQ7 packs a revised 4.0-liter twin-turbo V8 producing 591 horsepower and 590 lb-ft of torque, reaching ...

Audi’s refreshed A8 model features new ‘digitized light’ technology which it says is comparable with video projectors and delivers greater safety. The ‘digital matrix’ LED headlights use DMD (digital ...