The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

BMW created the ideal getaway car: a color-swapping EV that will discreetly disguise itself while making a silent, engine-less escape. The German automaker debuted the iX Flow electric crossover at ...

Early in 2022, BMW revealed a conceptual version of its all-electric crossover, the iX, that featured a nifty, color-changing wrap. Covered in a product called E ink, the SUV could switch from black ...

Find everything you need to know about the BMW iX here, along with expert reviews, specs, photos, videos and more.