Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.

Mattel ( MAT) is in the spotlight on National Barbie Day, which is observed every year on March 9, marking the date in 1959 when Barbie debuted at the American International Toy Fair in New York and is often treated as Barbie’s birthday.

As Barbie turns 67, fans celebrate the iconic doll’s cultural impact—while one local collector honors the milestone by sharing their passion and giving back to the community.

Mattel's Chief People Office Karen Ancira said having on-site daycare in "life changing" as a working parent.

Mexican NASCAR driver Regina Sirvent earned her Barbie Role Model recognition the fast way, racing up to 180 miles per hour.

Love Barbie? From her modest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie facts.

Hello from Vintage Barbie ☺️💖 Having lots of fun with my new @Son de Flor ✨ dress! Hat: @Rosecherieparis #barbiegirl #barbiestyle #barbiedress #barbiemovies #barbiemovie #thebarbiemovie #margotrobbie

Barbie Ferreira has undoubtedly undergone a dramatic weight loss transformation, but many suspect her slimmer figure is the result of Ozempic.