Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will ...

Bing Ads announced a new ad extension that allows marketers to highlight what they’re calling a “clear call-to-action” such as a “browse” or “reserve” button that appears in text ads. Action Extension ...

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. Microsoft plans to introduce ads in Bing chat, departing from its previously ...

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

The experience of finding answers on the new Bing Chat powered by AI will now include ads. Microsoft says ads will be variable in nature, so different users could see different types of ads. The ...