LEGO has just revealed the first sets that will contain the Smart Brick, starting with a new Star Wars set, featuring an X-Wing. This new set introduces interactive play to the classic Rebel ...

HOW MUCH: $14.99, plus fees, at brickconvention.com; $20 at the door for sessions not already sold out; free for age 2 and younger Piece by piece and brick by brick, Lego builders of all types will be ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

At the beginning of March this year LEGO released their new SMART brick, which looks like a 2×4 stud brick and is filled to the brim with sensors, LEDs, NFC and Bluetooth functionality, as well as a ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...