Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. When it comes to running a business, your customers’ satisfaction matters.

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

Editor’s Note: The article has been updated to include new data and information. The original content was authored by Dom Nicastro. In the age of social media, viral reviews and user-generated content ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. This article is more than 7 years old. There are many places ...

Many small business owners are worried about finding new customers, acquiring new customers, and selling to customers -- but are you spending enough time listening to customers? It costs five to 25 ...

Customer satisfaction (CSAT) surveys help companies measure customer happiness and identify opportunities for growth, but that feedback can't reach its full potential without the context of other key ...