Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, ...

Zappar’s self-stated goal is to “make the world a little less boring,” and they are well on that path. TNW spoke with Zappar recently, and then interviewed the company’s own Caspar Thykier about just ...

Last month, after writing an article entitled The AR bloodbath is coming, it’s fair to say I was prepared for a little ‘constructive feedback’. What I wasn’t prepared for was an email from Caspar ...

A new game from Rovio Entertainment serves as the foundation for a sweeping augmented reality rollout to promote the upcoming “Angry Birds” movie, due out in May. Rovio launched its campaign and the ...