Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

In an era defined by emails, text messages and social media status updates, it is easy for business professionals to take effective communication for granted. Messages often bounce around conference ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

The Joint Communications Support Element (JCSE) is a short fuse, rapidly deployable airborne communications support provider based at MacDill Air Force Base in Tampa, Florida. The unit is assigned to ...

Even the most effectively run businesses can experience periods of crisis. A well-crafted crisis communications plan can help ensure swift and accurate information sharing, reassure stakeholders and ...

One of the biggest issues you may face with your customers is the lack of a good definition of what you think you are doing ...