Picture the ideal customer: a frequent shopper, highly engaged and loyal. But most business can tell you even the “ideal” customer can be fickle. She'll turn away (or be lured away) in an instant, ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. 58% of enterprises are seeing a significant increase in customer retention and loyalty as ...