WASHINGTON (AP) — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

CANTON - There's some customer backlash over Dunkin's brand-new rewards program. Under the new plan, Dunkin' Rewards members can earn points faster and redeem them sooner. But they also have to spend ...

Nintendo’s upcoming Switch 2 launch brings significant modifications to its customer loyalty programs. The gaming giant has announced the discontinuation of both the Game Voucher program and My ...

Paytm Launches a Rewarding New Feature India’s leading digital payment platform Paytm has unveiled a brand-new feature ...