Learn how to make these satisfying kawaii birthday cakes — a smiling ice cream scoop cake topped with sprinkles and cherry, and a rainbow-layered character cake with a giant bow! 🍦🎂🌈 Perfect for ...

“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

You may have seen Cute Nail Studio on East Seventh Street already—a former barber shop transformed into a jarringly-cute, rainbow fantasy—where the people responsible, Jason Darling and Maria Russo, ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

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Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

You have heard of cat cafes, but would you dine with monsters? A Tokyo cafe has offered just that, with a dining experience so extreme it must be seen to be believed. Kawaii Monster Cafe is inspired ...