Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their ...

Pivoting from a live-person event to virtual is in no way as easy as setting up a Zoom conference line. In a race to rebuild the lost pipeline from canceled conferences and meetups, many marketers and ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Digital marketing has come a long way from those early days when a business was considered “innovative” simply for having a ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their ...