Artificial Intelligence (AI) is changing the way we look for information online. Search engines increasingly offer AI-generated answers that keep users on their platforms instead of redirecting them ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Large language models (LLMs) have seen ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Image: Ralph Losey, Losey AI LLC, using his Visual Muse GPT. Search engines based on Generative AI, known as Generative Search Engines (“GSE”), provide actual answers to user queries, not just website ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

As AI evolves, the concern that AI-generated content will replace original, authentic human writing has become a frequent topic of discussion and debate. For example, in February 2023, just months ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...