Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

We may earn commission from links on this page, but we only recommend products we love. Promise. You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. This is an ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

E.l.f. Beauty is stepping into the wild for its latest campaign, chronicling the frenzied enthusiasm of its shoppers for product launches with an Animal Planet-style ad that marks the rollout of its ...

The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...

Shares of E.l.f. Beauty tanked after the beauty company issued guidance for the year below Wall Street's expectations, as uncertainty swirls around the American consumer. Chief Executive Tarang Amin ...

Oakland-based e.l.f. Beauty has remained committed to its DEI mission. Its "So Many Dicks" campaign seeks to promote equal representation in corporate boardrooms. Many major companies have rolled back ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

e.l.f. Beauty posted mixed results in its fiscal third quarter, with sharp gains in revenue but flat profits that disappointed investors. e.l.f. also cut its guidance for fiscal 2025, as CFO Mandy ...

The Modern Woodmen of America’s Frankfort chapter selects a Hometown Hero every year. With this year’s fraternal theme of Wild About Animals with an emphasis to support and give to […] ...