One of the world's most-loved single-pickup electrics is back in white, the fuzz is back in black, and there's loads of merch ...

But it has competition in the adorable shape and cartoon graphics of Loog's Hello Kitty mini-acoustics – all of which come ...

Loog and Fender have partnered for the Hello Kitty children's Stratocaster guitar. Fender also updated their Hello Kitty line ...

Fender has unveiled the American Ultra Luxe Vintage series, a fresh batch of Telecaster and Stratocasters that have had ‘50s and ‘60s-style makeovers and a contemporary update to their spec. These are ...

Comparing our Ash American Ultra Strat to one of the alder models finds this to be a little heavier, but it’s about average for a Strat, weighing in at 8.2lbs, while the Plasma Red Burst is something ...

After numerous leaks online over the weekend, Fender has now officially announced the American Ultra Series electric guitars and basses. With the release, the iconic brand is aiming to set "a new ...

The Director of Electric Guitars on the Ultra II line, the future of high-end offsets –and why Fender is keeping one eye on ...

Fender has been going all out these past few months with the Vintera series and the American Performer Series. Now, the company has just announced yet another new line of guitars, the American Ultra ...

Initiated by Saint Laurent’s creative director Anthony Vaccarello and developed by Saint Laurent Rive Droite and Fender Musical Instruments Corporation, this bespoke collection starts with the ...