The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its engineering prowess.

LONDON, Nov 5 (Reuters) - Formula E revealed its fastest and most sustainable car yet on Wednesday, with the GEN4 set to debut in 2026-27 and offering quicker acceleration than anything currently ...

Cadillac will make its Formula 1 debut during the Super Bowl on February 8, 2026, marking a major moment for the sport’s growing U.S. presence. The American manufacturer will join the grid under ...

When Formula 1 returns this weekend for a new season, the cars will look slimmer, an American auto giant will join the grid ...

Formula E has unveiled its most ambitious development yet: the Gen4 race car. It's got blazing speed, reaching an astounding 0 to 60 mph in 1.8 seconds. That's quicker off the line than a Formula 1 ...

Formula One cars are covered in sensors and telemetry systems that constantly transmit data back to engineers in the garage.

Lola Yamaha ABT driver Lucas Di Grassi has shared a video showing how the GEN4 car was a monster on track when he drove it in Spain. The Formula E GEN4 car will be introduced next year and is expected ...

An unraced McLaren Formula 1 car built to 2026 regulations has sold at auction for $11.4 million, placing it among the most expensive Formula 1 cars ever publicly sold despite its competitive debut ...

The legendary Ferrari F399 Formula One car fires up its high revving V10 engine. Fans gather to hear the raw sound of a classic late 90s Ferrari F1 machine.