Watch as British high schoolers experience Froot Loops for the first time! Discover their reactions and insights into how ...

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. Stream Connecticut News for ...

The treats will be featured in Froot Loops and Cocoa Krispies flavors. Nostalgia alert! After being off the shelves for 12 years, Kellogg's is bringing back its popular Cereal Straws. MORE: People on ...

NEW YORK — Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero ...