Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

Sharon Choksi, a mom of two and an entrepreneur, grew so frustrated with the clothing options offered for girls that she co-founded a business, Girls Will Be, which provides empowering shirts and ...

Immediately after writing a piece on how shorty shorts and form-fitting shirts are pretty much all you can find from most major mainstream brands when it comes to clothing for girls, I heard several ...

When you’re pregnant with a baby girl, you immediately start scheming about all of the super cute onesies, bows and little outfits you can put them in. You think about all of the photoshoots you’ll ...

Liberal parents did some celebratory fist pumping when Target announced last week that it would bend to customer criticism and stop separating toys into boys' and girls' sections. It's heartening that ...