On this week's episode of GOLF's Fully Equipped, Johnny and Jake reveal which unreleased driver has everyone buzzing.

Our equipment editor just returned from nearly two weeks of 2026 gear testings and fittings. Here's why he's so high on his game.

So, you go to a fitting and find a newly fit driver covers the bunker’s carry distance with ease thanks to some gained back ...

Marketing would have you believe every new release is destined to top the leaderboard. However, as the data shows, that’s ...

As more and more golfers are working with custom fitters to find the club that best fits their swing and game, equipment manufacturers are making a wider selection of drivers so they can offer clubs ...

Bryson DeChambeau has not only been an investor in LA Golf since its early days, but is instrumental in the company's research and design process. LA Golf has launched a new driver co-designed by ...

There are a lot of reasons to be a Costco member, according to the internet. The meat section is as reliable as a Toyota Camry, the wine selection is expanding and for people without large families ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

1. Material, not money, changes everything. If you’re going to make a better golf club, particularly drivers, fairway woods or hybrids, it really creates new opportunities if you find a better ...

A black operation, or black op, is a covert action by a military or government agency. Given the clandestine technology in PXG’s latest offerings, not to mention the Marine Corps ties of founder Bob ...

WHAT YOU NEED TO KNOW: The Callaway Elyte drivers look to maximize distance by combining the most productive aspects of a forgiving, lower spin head design with an aerodynamically sleek shape—two ...