How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

For the past year or so, I've seen a growing number of complaints about Google Ads accounts being hijacked. It seems to be getting worse, even after we covered the Google Ads account hijacks last ...

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing ...