Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Visual analytics and interactive visualization have emerged as critical tools for deciphering complex datasets in social media and digital humanities. These techniques blend computational methods with ...