At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google is expanding AI shopping with conversational search, agentic checkout, and an AI that calls stores for you about local ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...