IGA Worldwide made headlines in June when it announced it would be the exclusive in-game ad provider for Electronic Arts ' PlayStation 3 games. Now New York-based IGA is adding Activision to its ...

Nielsen Entertainment and IGA Worldwide have aligned with a team of industry partners, including two Omnicom agencies, to conduct a major study on the effectiveness of in-game advertising. The ...

You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and ...

IGA Worldwide has signed a multi-year deal with Activision to serve ads on the company's PS3 games, starting with "Guitar Hero World Tour." Set for release on October 26, the newest version of Guitar ...

IGA Worldwide will be providing in-game ads for casual gaming specialist Merscom. The agreement is a move by IGA to tap into a market it believes is heavily dominated by female players aged over 30.

In-game advertising network IGA Worldwide has upgraded its ad-serving platform to support ads in flash-based games and also offer new tracking and targeting controls. With the revamp, IGA will be able ...

IGA's announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as ...

IGA will supply in-game ads to Activision's PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. “Activision has one of the most ...

In-game ad firm IGA Worldwide announced today that it landed one of the biggest fish in the online gaming pond, signing an exclusive agreement with Valve to provide dynamic advertising to the ...

In-game advertising network IGA has announced an exclusive agreement with casual gaming company Artix to supply its titles Adventure Quest, Dragon Fable and Battalion Minigames with advertising. Artix ...

IGA Worldwide, a New York-based provider of advertising that appears within video games, has raised $25 million from a collection of venture capital, private equity and large media firms. The ...