Add Yahoo as a preferred source to see more of our stories on Google. ITV viewers beg for return of ad breaks after ‘insufferable’ Oscars coverage Viewers were left frustrated at ITV’s Oscars coverage ...

The U.K. TV giant, led by CEO Carolyn McCall, reports virtually unchanged first-quarter results for ITV Studios, while digital revenue jumped. By Georg Szalai Global Business Editor U.K. TV giant ITV ...

The U.K. TV giant, led by CEO Carolyn McCall, now sees ITV Studios 2024 revenue down slightly instead of flat due to "key productions being contracted as executive productions rather than ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...