On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

I clearly recall my first trip to Japan. I arrived at Narita Airport after a 15 hour flight, having slept very little because I was so excited to actually get there. It was still rolling through my ...

Kawaii, often associated with fashions and character goods, is a representative aspect of Japan’s pop culture in the spotlight now. But kawaii is a difficult concept to convey, and the author has ...

Walking into a zakkaya-san, or variety goods store, you may be overwhelmed by the sheer volume of kawaii products — from the plastic pen with cutesy characters and glittery beads to the fluffy sofa ...