When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

John Lewis has divided fans with its “unexpected” Christmas advert about a young boy called Alfie and his mischievous plant Snapper. A staple of the festive season, the British retailer’s annual ...

Meet Ellie, from the 2022 John Lewis Partnership Christmas Advert. The set up is simple. A gentleman spends time trying to get to grips with using a skateboard. Clearly a novice, he experiences more ...

For many of us, a new John Lewis advert is as big a part of our annual festive traditions as grimacing through a gingerbread latte, snuggling up to a one-star Netflix original and making small-talk ...

University of Glasgow provides funding as a member of The Conversation UK. The 2022 John Lewis Christmas advert is much like a Christmas present from a relative who doesn’t know you well. Well-meaning ...