In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest ...
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
WPP Media’s This Year Next Year report has become a key signpost in the global marketing calendar – an exhaustive examination of annual adspend across markets, revealing both country-level quirks and ...
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