It is hard to believe that we are approaching a decade since Kyary Pamyu Pamyu reignited international interest in Japanese kawaii with her 2011 hit song “Ponponpon.” Perhaps “reignited” is an ...

Have you ever heard of the Japanese slang expression “gurokawa?” It’s a combination of the katakana words for grotesque and cute and is used to describe a distinct fashion style or character. Here are ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

It's joined the league of sushi, samurai and kimono: the word kawaii is now part of the global consciousness, with enthusiasts from Seattle to Stockholm embracing Japan's take on cuteness. Although ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...