If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly feel as if you’ve been living your life as a strawberry in some Fruity Pebbles cereal. Like ...

If you’ve heard anything about Japan, you’ve probably heard about Harajuku, the Tokyo fashion hub for anything cute and zany. Characterized by bright colors and kawaii characters, like singer Kyary ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. It is almost back to college season, and if you or a loved one are off ...