With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

The gamer girl, otherwise referred to as the kawaii gamer or pastel e-girl, is a familiar sight in the world of video games. Neon pinks decorate the wall behind her, as she types on her ...

Move over vanilla girl, there's a new TikTok tribe in town. She's a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in ...

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