The iconic doll line is back with Cady, Regina, and Janis-complete with a crown, Kalteen bars, and the Burn Book.

The collaboration's theme of "celebrating individuality" meant to spark joy in fans of both beloved toy brands.

For their mutual anniversary celebrations, Hello Kitty is crossing over with the Bratz line for a trio of dolls that make "kawaii" sassier than ever.

Bratz x Hello Kitty Collector Dolls drop September 30 - blending bold fashion and kawaii charm in this first-ever collab ...

EXCLUSIVE: After a competitive bidding battle, Amazon MGM Studios has landed the package for a live-action movie revolving around the Bratz doll line with Kim Kardashian and Picturestart on board to ...

Bratz and Paramount Consumer Products are reuniting for a new line of Mean Girls dolls inspired by the film’s Spring Fling looks. The collection brings back fan-favorites Cady and Regina in new looks ...

The Bratz x Hello Kitty collaboration sparked major online backlash after fans noticed Sasha, the only Black core character, ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. It’s been a tough year for the toy industry, but one of the ...

La Bichota is officially becoming a Bratz doll. The iconic fashion and lifestyle doll brand Bratz announced its collaboration with Karol G on the heels of her 2024 Latin Grammy win for Best Urban ...

LOS ANGELES (Reuters) - MGA Entertainment Inc is "still assessing" its next move, including whether to lay off staff, after a California judge barred the family-owned toy company from selling its ...

LOS ANGELES (Reuters) - A federal judge who will decide whether Mattel Inc or MGA Entertainment has the rights to future revenue from the Bratz doll line expressed serious reservations about his ...

The long-running copyright fight between Mattel, Inc., and rival toymaker MGA Entertainment, Inc., over the fashion doll line took a dramatic turn Thursday when a three-judge panel from the U.S. Court ...