The news was deafening: The marketing technology landscape “Supergraphic” now included more than 11,000 solutions. If you’ve never seen this feat of organizational wonder, every year a graphic is ...

Jo Jose (’25SPS), a faculty associate and alum, shares how the M.S. in Technology Management program connects students with industry leaders, collaborative projects, and practical marketing experience ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Meet martech, a monster 100 times bigger than it was 14 years ago. The marketing technology landscape grew to 15,384 solutions, according to the team that analyzes martech trends and solutions. My ...

"We're excited to share the 2026 AI Shopper Marketing Technology Landscape with the industry," said Atul Sabharwal, CEO of Snipp Interactive. "Shopper marketing is evolving quickly as AI, retail media ...

The marketing technology industry has never been more competitive, had more choices or been more vital to the overall success of marketing. This became abundantly clear at last week’s MarTech ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More BOSTON — “I didn’t set out to scare the beejeezus out of everything.” So ...

Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

Read this eBook to learn the impact and benefits of five different technologies that have had and are having, a significant impact on marketing outcomes Marketing technology (MarTech) is any ...