Most women could probably write an ode to their favorite mascara in their sleep. The wand, the formula, the way it volumizes, curls and lengthens—tiny nuances can separate these tubes of magic from ...

Oh, mascara lovers, you're going to be excited about this one. See this little guy? It's a Lash Card, a disposable thingamabob you hold against your lashes while you brush your mascara through to curl ...

Cleo Wand, the one-piece mascara applicator from Margot West is now able to be licensed. "Cleo isn't just a tool-it's a transformational beauty experience," said a representative for Cleo. "Our design ...