From Kyoto’s misty hills to Tokyo’s TikTok cafes, the matcha boom has gone global – and Japan’s ageing tea farmers are ...

Matcha and McDonald's makes sense as a combination, but it has only take form in one country at this point in time, and it ...

Luke Alcock, founder of Premium Health Japan, a matcha supplier in Uji — a city near Kyoto famous for its fine tea —said he’s ...

After a few years, this wave of enthusiasm for matcha started to take a toll on Japanese tea manufacturers. The fad caused by social media created a matcha shortage in Japan, making it incredibly ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters.

Matcha is now a global phenomenon, celebrated for its health benefits and sustained energy. Yet, outside Japan, access to freshly ground ceremonial matcha remains rare. At the same time, although many ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze cafés. Matcha, the bright green powder swirled into drinks, ice cream and ...

Matcha consumers are already starting to feel the effects of rising prices at local cafes near ASU's campuses. Caitlin Giap, ...

For Japanese cocktail bars like Martiny’s in New York City, matcha has always been part of the equation. The first menu at ...

If matcha on the go sounds more your cup of tea than hand mixing at home, HumaniTea has blended ethically sourced matcha ...