McDonald's Corporation MCD has been reinforcing customer engagement through a global marketing strategy built around cultural ...

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

Add Yahoo as a preferred source to see more of our stories on Google. Ever felt a craving for a burger and fries after a night out? This McDonald's ad campaign could explain everything. A series of ...

McDonald's comps accelerated to 5.7% in Q4 (U.S. +6.8%), confirming regained momentum — but price and promotions remain key drivers. Margins held near 45–46%, despite heavier marketing and value ...

McDonald’s is better at using emotional intelligence in marketing — and especially, nostalgia-based marketing — than any other American company I can think of. And that means that even if you’re not a ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...

The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. But the ...

If you weren’t there, you might not remember any of it clearly. And even if you were there, there’s a decent chance what you remember isn’t quite what happened. Which brings us to McDonald’s, and a ...

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan, the burger chain’s U.S. chief marketing and ...