What exactly is brand-named merchandise? Branded merchandise can be a potent method of increasing brand recognition, ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

It’s a common misconception that promotional merchandise is inherently at odds with sustainability. Too often, people still associate it with “swag”—low-quality, mass-produced items destined for ...