The NBA is shaking up the way it will offer content, taking a 24/7 programming approach for its mobile app and television channel.

The NBA launched a multi-streaming platform and an updated NBA TV, starting on October 15, which will give fans nonstop basketball content.

The NBA is reshaping NBA TV’s programming and content beginning on Wednesday, as the channel returns to being operated by the league this season and the league looks to make it more a part of the NBA App.

The NBA is launching a new multi-platform streaming offering and the reimagined NBA TV, which will offer live basketball games, highlights and original programming, starting Wednesday.

The league is taking full control over its cable channel and streaming platform, 17 years after Turner Sports and Warner Bros. Discovery first began running the operation.

Changes come as the league takes back control of the app and NBA TV from TNT Sports and Warner Bros. Discovery

The first of two documentaries will come out on NBA TV. The "Loud City" documentary will be shown on Wednesday at 4 p.m. CT. Jalen Williams will narrate it as the league shows fans their journey to the Larry O'Brien trophy.

As the NBA enters the 2025-26 season with new broadcasters in NBCUniversal and Amazon Prime Video, the league has also fully taken over operations of its NBA TV channel, previously run in conjunction with TNT Sports.